My ideas from my MindMap! I decided to go for an Air Fryer as the product being advertised. I used different color ideas and taglines for each type of ad being designed ie. Positive --> Negative --> Metaphorical.

Thumbnails! So for my rough ideas I used different positions, taglines, headlines, and props within the social ad like steam coming off the air fryer to form the headline.

Here is my Final Design! It goes Positive --> Negative --> Metaphorical. All of these ads are designed for the Instagram platform. I used the same typography MomCake for each one and played with the taglines like Who Needs Uber Eats for Negative, Gameday Without The Mess for Metaphorical, and Food Tastes Better At Home for Positive.